3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our Work - By Discipline

Naming

The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.

Naming CASE STUDIES

Accordia Golf Add It Up, Bank of America
Align, Procter & Gamble ALTANA
Amarok, Volkswagen Aqualtis, Indesit Company
Asience, Kao Atradius
Atvio, Wal-Mart Aurion, Toyota
Aurubis Ausenco
Baskin-Robbins Beauty'in
Bing, Microsoft BlueScope Steel
BMW, BMW Group bpost
Bravia, Sony Brillia
Citrovita, Votorantim City of Johannesburg
congstar Constellium
Covidien Cube3, Nissan Motor Company
Danone Veloute Fruix, Groupe Danone Deutsche Telekom
DOW XLA, DOW Fiber Solutions Éh. Cosmetics
Ertia, Amway Feeding America
Iberdrola, IBA Insper, Ibmec São Paulo
Interes Japan Brand, JAPAN BRAND
Jurema, Brasfrigo Kinect, Microsoft
Mevalotin, MEVALOTIN, Daiichi Sankyo Moiskin, Amway
Molten Noscira, Grupo Zeltia
Ocado OneSight, Luxottica Group
oneworld OXXO
Procter & Gamble Prozac, Eli Lilly
Prysmian, Pirelli Punto, Fiat
Quoniam, Union Investment Rio Tinto
Rotoplas RSA
Schindler Sensis
SFS, Merck Singapore Mozaic
SKY Vibe, SKY TV Snowberry
Tafelstern Te Hana, Lion Nathan
Terra Firma, National Geographic Thomson Reuters Accelus, Thomson Reuters
Thomson Reuters Eikon, Thomson Reuters TRUE, True
UniCredit Vantaggio, Molten
Vattenfall Center, Vattenfall Vibe, SKY TV
VPRIV, Shire Wi-Fi, Wireless Ethernet Compatibility Alliance
Wrigley Yondelis, PharmaMar
Zespri, New Zealand Kiwifruit