White Papers

• 
  Vital Times:
  The Changing Role of Brand within the Health & Life Sciences Industry
• 
  Unlocking the Power of Employees to Drive Success:
  Actionable Ideas for Companies of Any Size
• 
  Brand Matters
  Why is having a strong brand name so important in the healthcare sector?
• 
  Commercial Lifeblood
  Does a stronger commitment need to be made to managing corporate image and reputation?
• 
  The Rigors of Regulatory Approval
  How does one successfully navigate a brand name through the regulatory process?
• 
  The Red Thread
  What is the true power of a well-managed brand?
• 
  Rebuilding the Trust
  Are there opportunities for the pharma industry to improve its reputation and image?
• 
  Six Ways with Social Media
  How can social media help those of us in the highly-regulated healthcare sector?
• 
  What's in Store for 2010?
  What trends should one expect to see in the health sector in 2010?
• 
  Best Global Brands 2009
  Which global brands were named to Interbrand's 100 Best Global Brands list in 2009?
• 
  Best Global Brands 2010
  Who's up and who's down in 2010?

• Books

  
  Brand Medicine
  What role does branding have in the pharmaceutical industry?

• Speeches

  
  Rebuilding the Trust
  Are there opportunities for the pharma industry to improve its reputation and image?

On Friday, June 25th, InterbrandHealth's Senior Director of Analytics, John Breen, spoke at an FDA Public Workshop "Developing Guidance on Naming, Labeling and Packaging Practices to Minimize Medication Errors."

Recent/Upcoming Events

• October 4
  Interbrand will launch its 2011 Best Global Brands report when Global CEO, Jez Frampton, rings the opening bell at the NYSE.
• October 6
  InterbrandHealth will host a Healthcare Businesswomen’s Association Europe event examining brand value in healthcare at Interbrand’s headquarters in London. 
• October 12-15
  John Breen & Jill Hamilton-Brice will attend the PTMG Annual Conference in Prague.
• November 9
  Executive Creative Director, R.John Fidelino will participate in a panel discussion at Kellogg School of Management, Northwestern University’s 12th Business of Healthcare Conference 
• November 11
  John Breen, Executive Director of Analytics is Keynoting NYU Stern School of Business’ Annual Pharmaceutical & Healthcare Summit

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