Meta-Luxury: Brands and the Culture of Excellence
In the upcoming book, Meta-Luxury: Brands and the Culture of Excellence, two of Interbrand’s leading brand experts, Manfredi Ricca and Rebecca Robins set out to define the meaning of true luxury, exploring it as both a culture and business model. Through the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management.
Interbrand Books