The other day, I popped into a season preview sale at the Tretorn store, the classically Swedish brand (read: simple, functional design) specializing in sneakers and tennis balls, of all things.
Hailing from Boston and having snuck into a country club or two in my sad-attempt-at-rebellion youth, I’ve always known Tretorn as a purely for-the-prepster brand—you know, tennis rackets or maybe some croquet accoutrements. So I was pretty surprised to stroll into their store to see kayaks and longboards (both for sale, mind you) hanging from the ceiling. More...
Tags: tretor, preppy, prepster, hipster, tennis, reebok, croquet, longboard, kayak, new york, manhattan |
Categories: Verbal Identity, Verbal Identity News
There are a few truths in our 2010 lives: The world is round, Justin Bieber Fever is in full swing, and social media is the number one activity on the web.
While I’d love to discuss Justin Bieber’s popularity (truly!), let’s focus on the last point.
We all know that social media isn’t going away. And that we need to use it. Somehow. In some way. To some extent. But that’s where we all get caught up, how much should we be using social media given all our other marketing efforts?
I’m going to cop out and give you the worst answer possible: it depends. But let me follow that up with: a lot more than you are, and most likely a lot more than the rest of your marketing efforts. More...
by Lauryn Bennett and Pete Cenedella
Microsoft’s engineering partnership with Carnegie Mellon University has yielded a technology with all the earmarks of next-big-thing potential.
Skinput – cleverly named to suggest an input device on your skin – is a relatively small device that projects information onto your arm, and then allows you to interact with that information through simple taps and motions.
Check it out:
More...
Ever dated someone with whom you instantly clicked? She seems perfect…until you see her somewhere other than your typical date spot: out with her friends or surrounded by family, for instance, and she turns into a completely different person. Odds are, this out of nowhere inconsistency would be a pretty instant relationship killer. Well, unfortunately, this scenario happens all the time with brands and their audience.
Think about the earliest, getting-to-know-you stage of your relationship. Your customers are going to open up Google or Bing and run a few searches to learn more about you. If you want to build a relationship that will lead to many years of blissful engagement and joyous purchases, it’s crucial that you make sure their experience is a consistent – and honest – one. More...
Tags: seo, google, hashtags, twitter, search engine, verbal identity, brand voice, brand optimization, keywords, valentine's day |
Categories: Digital, Verbal Identity
