Archive

RSS Analytics (1)

Date Title Comments
2010-06-25 Mobile – the new online for retailers 0

RSS Automotives (10)

Date Title Comments
2010-05-24 Toyota…Future Forward 0
2010-05-07 Infiniti and beyond 0
2010-04-01 GM's last Volt of hope 2
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 11
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-02-12 BMW’s "Vision EfficientDynamics": When Design Meets the Brand Idea 0
2010-02-05 Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype 5
2010-01-28 Spyker’s Big Bet on the Saab Brand 2
2009-11-04 Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel 1

RSS Best Global Brands (7)

Date Title Comments
2010-05-27 All in the Journey: Why Chinese Brands Aren't in a Global Rush 2
2009-09-18 CSR and Brand Value 0
2009-09-14 Why not-for-profit businesses should value their brands 0
2009-09-14 Imagining the new Russia 2
2009-07-23 Social Media and the 2008 Best Global Brands 2
2009-07-23 How will the global recession impact the Best Global Brands? 0
2009-07-21 24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands 0

RSS Brand Extensions (1)

Date Title Comments
2010-04-20 Thinking inside the brand: Brand extensions that work 3

RSS Brand Management (1)

Date Title Comments
2010-02-17 State of Dutch Branding: The Surprising Results 1

RSS Brand Strategy (9)

Date Title Comments
2010-07-13 How Pepsi Canada's "refresh everything" could help you re-think your brand experience 1
2010-06-23 Wireless Technology: Quick, seize the opportunities 1
2010-06-22 Postal markets open to competition, and consolidation 1
2010-06-17 An Unexpected Advantage, but Dawn Stays Squeaky Clean 0
2010-06-16 Back to basics: Orange’s iPhone 4 loyalty approach 3
2010-06-14 Where's Punk Rock When You Need It? 1
2010-06-14 Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group 1
2010-05-27 All in the Journey: Why Chinese Brands Aren't in a Global Rush 2
2010-05-04 The BP Saga Continues: Time to Act Like a Person, Not a Cold Corporation 1

RSS Brand Valuation (4)

Date Title Comments
2010-06-10 Young and Lovely: Gisele and Brand Brazil 2
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-09 That's Debatable: The Social Media Edition 2
2009-09-14 Why not-for-profit businesses should value their brands 0

RSS Creative (32)

Date Title Comments
2010-07-22 YouTube and the Guggenheim Buddy Up for YouTube Play 2
2010-07-12 Work of Art. Bravo? 2
2010-06-25 Conversation Starters: Which poster best addresses the crisis in the Gulf? 1
2010-06-18 Brand Warrior: World Cup War Wear 1
2010-06-14 Checking in With Jenny Mangan, Finalist for the Ad Age Global Issue Cover Contest for Creatives under 30 1
2010-06-14 Where's Punk Rock When You Need It? 1
2010-05-28 Greenpeace Calls for a Slick Redesign for BP 3
2010-05-26 Typographic Recess at the Letter Playground 0
2010-05-26 Demand and Desire 5: Creativity and Design 0
2010-04-23 The New $100 Dollar Bill is an Eyesore 2
2010-04-23 Sehr gutes Marketing 1
2010-04-23 Always room for reinvention 0
2010-04-23 Art and Music: The marriage lives on 1
2010-04-21 Design in the Economic Downturn 0
2010-04-19 Don't Jump 1
2010-04-19 Perhaps it’s time for metal bands to start using different typefaces? 8
2010-04-14 Fashioning Brands 0
2010-04-09 An Inside Look at The New York Times Brand 2
2010-04-08 AT&T Puts a Bright New Spin on its Globe 1
2010-04-07 Tasty Trucks: The Big Apple's Newest Lunch Option 0
2010-03-30 iPad Take One! Four Magazines Show Off Their Visions 5
2010-02-28 iida—Redefining the Mobile Phone 0
2010-01-05 Crowdsourcing: Is There Wisdom in a Mob? 1
2009-12-03 What Coca-Cola, Google, and IBM are doing right 3
2009-11-10 More on multisensory experiences 1
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-29 Disney and multisensory experience 1
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Customer Service (3)

Date Title Comments
2010-02-12 Outsmarting a Branded World, Olympics Edition 1
2009-12-04 From Tokyo to the World 2
2009-10-02 Target customer service 0

RSS Demand and Desire (4)

Date Title Comments
2010-04-21 Demand and Desire: Mumbai, Podcast 4 4
2010-03-19 Demand and Desire: GlobalShop in Las Vegas, Podcast 3 0
2010-02-19 Demand and Desire: Shanghai, Podcast 2 0
2010-01-22 Demand and Desire: Podcast 1 4

RSS Design (34)

Date Title Comments
2010-07-29 London gears up to become a city of cyclists 0
2010-07-12 Work of Art. Bravo? 2
2010-06-25 Conversation Starters: Which poster best addresses the crisis in the Gulf? 1
2010-06-09 Instinctive Design: Developing iconic, unforgettable design 1
2010-05-28 Greenpeace Calls for a Slick Redesign for BP 3
2010-05-26 Typographic Recess at the Letter Playground 0
2010-05-26 Demand and Desire 5: Creativity and Design 0
2010-04-23 The New $100 Dollar Bill is an Eyesore 2
2010-04-23 Always room for reinvention 0
2010-04-23 Art and Music: The marriage lives on 1
2010-04-21 Design in the Economic Downturn 0
2010-04-09 An Inside Look at The New York Times Brand 2
2010-04-08 AT&T Puts a Bright New Spin on its Globe 1
2010-04-07 Tasty Trucks: The Big Apple's Newest Lunch Option 0
2010-04-02 Who is Hot for Robots? 2
2010-03-30 iPad Take One! Four Magazines Show Off Their Visions 5
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 5
2010-03-13 Licensed to Thrill: March 2010 Monthly Design Perspective 0
2010-03-09 Cottonelle debates toilet manners 5
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-25 The Google Doodle: More than Meets the Eye 4
2010-02-13 Home Delivery: Monthly Design Perspective February 2010 0
2010-02-12 BMW’s "Vision EfficientDynamics": When Design Meets the Brand Idea 0
2010-01-13 Under Consideration Praises Interbrand's Design Work 0
2010-01-07 Interbrand wins two Good Design Awards 0
2009-12-04 From Tokyo to the World 2
2009-12-03 What Coca-Cola, Google, and IBM are doing right 3
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-29 Disney and multisensory experience 1
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Digital (12)

Date Title Comments
2010-07-13 App-tly Named: Five tips for naming your mobile app 1
2010-06-11 Microsoft’s Natal gaming technology – so will it live up to the hype? 1
2010-06-04 Building a Brand with User Experience: How Technology-fueled Experiences Have Defined the Next Generation of Household Names 1
2010-05-27 You Got Iced: The Saga Continues 1
2010-05-07 Will Twitter's promoted tweets be detrimental to brand reputation? 1
2010-04-29 The Apple and Adobe Feud Continues: Steve Jobs' "Thoughts on Flash" 5
2010-04-23 Sehr gutes Marketing 1
2010-04-05 Finding the Sweet Spot: How Social Should Your Marketing Mix Be? 2
2010-03-30 iPad Take One! Four Magazines Show Off Their Visions 5
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-12 The SEO Dating Game 3

RSS Etymology (4)

Date Title Comments
2010-07-23 Etymology: If there’s an app for that, there’s a name for that 2
2010-07-13 App-tly Named: Five tips for naming your mobile app 1
2010-07-06 Etymology: The meaning of value 1
2010-06-21 Etymology: Your verbal identity source 0

RSS Financial Services (2)

Date Title Comments
2010-02-25 The Google Doodle: More than Meets the Eye 4
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 4

RSS General (35)

Date Title Comments
2010-03-09 Cottonelle debates toilet manners 5
2010-02-14 Naming News: For the love of it all 2
2010-02-12 Outsmarting a Branded World, Olympics Edition 1
2010-02-09 Searching for Meaning in Google's Super Bowl Spot 4
2010-02-08 Interbrand Weighs In on the Super Bowl Ads 1
2010-02-05 Naming News: It's all up in the air 1
2009-12-23 Brand names: a look back at 2009 4
2009-12-04 From Tokyo to the World 2
2009-11-20 Linguistics Demystified for Brands: late stage essentials 1
2009-11-18 Linguistics & Suri Cruise 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-11-02 G23: Helping Clients Capture a Fair Share of the Female Economy 1
2009-10-23 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract 3
2009-10-19 Women represent a huge growth market: So why are they ignored? 2
2009-10-14 Linguistics Demystified for Brands: creating coined names 0
2009-10-12 Common Naming Mistake #10 - ending the verbal identity process at a name 1
2009-10-08 Common Naming Mistake #9 - keeping names that are no longer relevant 0
2009-10-06 Linguistics Demystified for Brands: choosing or creating a name 0
2009-10-05 Common Naming Mistake #8 - thinking everything needs a name 2
2009-09-28 Common Naming Mistake #7 - choosing names subjectively 0
2009-09-25 Linguistics Demystified for Brands 1
2009-09-14 Imagining the new Russia 2
2009-08-19 Brands live in an ecosystem 2
2009-07-20 Starbucks New Concept: No Name "Local" Coffeehouse 9
2009-07-16 Kindles, customization and cultural anonymity 0
2009-07-10 WEST IS BEST 1
2009-06-29 Ask better questions, give better answers 1
2009-06-26 The Bar Code turns 35 2
2009-06-19 ¿Nos vamos o nos quedamos? 0
2009-06-18 Entidades financieras, marcas y crisis 0
2009-06-17 ¿Cómo afecta la crisis del mercado financiero al valor de sus marcas? 0
2009-06-16 Las letras de la empresa 2
2009-06-12 El lujo en la red 0
2009-06-11 Cómo posicionar una marca ciudad 0
2009-06-05 Brand Stimulus Series 1

RSS Health (2)

Date Title Comments
2010-06-14 Medtronic: Making life a bit easier – across all touchpoints 2
2010-04-01 Novozymes Brings Its Brand to Life 0

RSS Internal Brand Engagement (7)

Date Title Comments
2010-07-13 How Pepsi Canada's "refresh everything" could help you re-think your brand experience 1
2010-06-14 Recruitment tactics: Remember, every message communicated impacts the brand 0
2010-06-08 Hello, My Name is Harrah’s 7
2010-06-03 Should Human Resources decide which behaviors are most important to the company, or should customers? 2
2010-05-25 Internal Brand Engagement: How Can Organizations Do More With Less? 4
2010-04-08 Has Employee Brand Engagement evolved? 0
2010-02-26 Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference 1

RSS Luxury (6)

Date Title Comments
2010-06-09 Genuine is the Key Word When it Comes to Generating Value 1
2010-04-08 China's Up-and-Coming Luxury Brands 0
2010-03-19 Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator? 1
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-02-05 Naming News: It's all up in the air 1
2009-11-20 Cutting where it counts: luxury stores adopt a new strategy 2

RSS M&As (2)

Date Title Comments
2010-01-28 Spyker’s Big Bet on the Saab Brand 2
2010-01-21 A Sweet Deal? Kraft unlocks profits not value 1

RSS Monthly Design Perspective (13)

Date Title Comments
2010-03-13 Licensed to Thrill: March 2010 Monthly Design Perspective 0
2010-02-13 Home Delivery: Monthly Design Perspective February 2010 0
2010-01-01 Roll Out the Old Cliché: Monthly Design Perspective January 2010 0
2009-12-01 Secondary Usage: Monthly Design Perspective December 2009 0
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-08-01 Appetite Appeal: Monthly Design Perspective August 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-06-01 The Power of Salt: Monthly Design Perspective June 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-04-01 Being a Brand Evangelist: Monthly Design Perspective April 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Naming News (28)

Date Title Comments
2010-07-23 Etymology: If there’s an app for that, there’s a name for that 2
2010-07-12 The name that changed the game: Wi-Fi celebrates 25 years 5
2010-07-06 Etymology: The meaning of value 1
2010-06-24 Name changes and changes in name only: Can a new name help clean an oil spill? 1
2010-06-21 Etymology: Your verbal identity source 0
2010-06-21 Flickr Gets Itself an "E" 3
2010-05-28 The Name of the Game 2
2010-04-28 Name Brands: Keeping it Real...Again 4
2010-04-22 The One and Only WD-40 2
2010-04-21 Another Effen Vodka 1
2010-04-20 “Words are very unnecessary” 6
2010-04-16 Naming Trends 2010: A look forward (not back) 0
2010-04-16 A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name 5
2010-04-06 Can you smell that? What’s hot and what’s not in fragrance naming 7
2010-04-01 Topeka, Google? Happy April Fools 2
2010-04-01 GM's last Volt of hope 2
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 1
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-03-05 Naming News: How much can we l-l-love lululemon? 2
2010-03-01 Name Brands: Calling a Spade a Spade 2
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-02-14 Naming News: For the love of it all 2
2010-02-12 Comcast's Mid-Life Crisis 3
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-05 Naming News: It's all up in the air 1

RSS Nation Branding (2)

Date Title Comments
2010-06-30 Brand England’s Expectation 3
2010-06-14 Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group 1

RSS Not-for-profit (1)

Date Title Comments
2009-09-14 Why not-for-profit businesses should value their brands 0

RSS Olympics 2010 (7)

Date Title Comments
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 1
2010-02-28 Brand Olympics: Bringing your country brand to life in a beer tent 1
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 4
2010-02-20 Brand Olympics: what Canadian brands can learn from Jon Montgomery 1
2010-02-19 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic 0
2010-02-16 Brand Olympics: Who are you wearing? 1
2010-02-12 Outsmarting a Branded World, Olympics Edition 1

RSS Packaging (3)

Date Title Comments
2010-07-21 WD-40 Stays True to Its Roots, Evokes Nostalgia with its Collector's Can 1
2010-07-07 Packaging observations and prognostications 1
2010-06-09 Instinctive Design: Developing iconic, unforgettable design 1

RSS Personal Branding (1)

Date Title Comments
2010-06-10 Young and Lovely: Gisele and Brand Brazil 2

RSS Podcast (7)

Date Title Comments
2010-07-23 Demand and Desire 7: Tokyo 1
2010-06-22 Demand and Desire 6: Sports 1
2010-05-26 Demand and Desire 5: Creativity and Design 0
2010-04-21 Demand and Desire: Mumbai, Podcast 4 4
2010-03-19 Demand and Desire: GlobalShop in Las Vegas, Podcast 3 0
2010-02-19 Demand and Desire: Shanghai, Podcast 2 0
2010-01-22 Demand and Desire: Podcast 1 4

RSS Retail Branding (3)

Date Title Comments
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 5
2009-12-04 From Tokyo to the World 2

RSS Russia (0)

Date Title Comments

RSS Social Media (26)

Date Title Comments
2010-05-21 Top Companies Make the Most of Community 0
2010-05-10 What’s next? The future of Social Media 4
2010-05-07 Will Twitter's promoted tweets be detrimental to brand reputation? 1
2010-05-06 Brands in social media. How far is too far? 1
2010-05-03 Making A Product as Social as Your Communications 0
2010-04-28 Making Your Message Count 5
2010-04-26 Words are more important than ever before 5
2010-04-22 Privacy: The Achilles' Heel of Social Media 5
2010-04-16 One Day All Media Will Be Social 2
2010-04-12 Looking for loyalty? Look to Facebook 0
2010-04-09 Why Foursquare is the Most Important Channel in Your Media Mix 3
2010-04-05 Finding the Sweet Spot: How Social Should Your Marketing Mix Be? 2
2010-03-30 Key Attributes of Socially Successful Brands: Which trait is most important? 1
2010-03-24 Hands on or hands off? The social media balancing act 5
2010-03-22 If You Don’t Make It Real, You Won’t Make It Big 2
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 2
2010-03-18 How to Make a Splash with Less Cash: Blendtec and Moonfruit 3
2010-03-16 Who's Winning Now? Social Media Levels the Playing Field 1
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 5
2010-03-10 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI 10
2010-03-09 That's Debatable: The Social Media Edition 2
2010-02-10 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience 4
2010-01-05 Crowdsourcing: Is There Wisdom in a Mob? 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-08-19 Brands live in an ecosystem 2
2009-07-31 Town Holler Reveals the Secret Ingredient for Success in Social Media 2

RSS Sponsorships (4)

Date Title Comments
2010-07-12 Brands at the World Cup: a view from the ground 1
2010-06-29 When marketing turns a game into sponsorship war 1
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 1
2010-02-28 Brand Olympics: Bringing your country brand to life in a beer tent 1

RSS Sports (14)

Date Title Comments
2010-07-12 Brands at the World Cup: a view from the ground 1
2010-06-30 Brand England’s Expectation 3
2010-06-29 When marketing turns a game into sponsorship war 1
2010-06-23 North Korea’s only got one "Legea" to stand on 1
2010-06-23 FIFA’s persistance builds perception of Bavaria brand in Netherlands 3
2010-06-22 Demand and Desire 6: Sports 1
2010-06-22 Nike Conquers the World Cup 0
2010-06-21 Jabulani: Adidas' Expensive Goal 0
2010-06-18 Brand Warrior: World Cup War Wear 1
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 1
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 4
2010-02-20 Brand Olympics: what Canadian brands can learn from Jon Montgomery 1
2010-02-19 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic 0
2010-02-12 Outsmarting a Branded World, Olympics Edition 1

RSS Sustainability (15)

Date Title Comments
2010-07-26 Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag 1
2010-06-23 A Natural Selection 1
2010-05-03 The Psychology of an Apology: BP struggling to get its message straight 5
2010-04-19 Coming Down to Earth: Earth Day 2010 0
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-02-16 Brand Olympics: Who are you wearing? 1
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-01-13 CES provides a platform for sustainable products but doesn't become an agent of change 0
2009-11-17 Grandmothers can be solar engineers too 0
2009-11-16 After a lot of spinning wheels, we are finally on the right track 0
2009-11-09 Elephant poop makes for great paper. Seriously. 0
2009-09-18 CSR and Brand Value 0
2009-08-17 Can brands really be 100% sustainable? 0
2009-06-18 Sustainability: Nokia 0
2009-06-11 Sustainability Struggles: Nike 5

RSS Technology (10)

Date Title Comments
2010-07-13 App-tly Named: Five tips for naming your mobile app 1
2010-06-25 Mobile – the new online for retailers 0
2010-06-23 Wireless Technology: Quick, seize the opportunities 1
2010-06-16 Back to basics: Orange’s iPhone 4 loyalty approach 3
2010-05-06 3DTV: Creating strategic opportunities across the entire media value chain 0
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-01-08 Live Blogging from CES: The Tablet PC 3
2010-01-07 Light Blue Optics (LBO) unveils its new brand at CES 1

RSS That's Debatable (18)

Date Title Comments
2010-05-10 What’s next? The future of Social Media 4
2010-05-06 Brands in social media. How far is too far? 1
2010-05-03 Making A Product as Social as Your Communications 0
2010-04-28 Making Your Message Count 5
2010-04-26 Words are more important than ever before 5
2010-04-22 Privacy: The Achilles' Heel of Social Media 5
2010-04-16 One Day All Media Will Be Social 2
2010-04-12 Looking for loyalty? Look to Facebook 0
2010-04-09 Why Foursquare is the Most Important Channel in Your Media Mix 3
2010-04-05 Finding the Sweet Spot: How Social Should Your Marketing Mix Be? 2
2010-03-30 Key Attributes of Socially Successful Brands: Which trait is most important? 1
2010-03-24 Hands on or hands off? The social media balancing act 5
2010-03-22 If You Don’t Make It Real, You Won’t Make It Big 2
2010-03-18 How to Make a Splash with Less Cash: Blendtec and Moonfruit 3
2010-03-16 Who's Winning Now? Social Media Levels the Playing Field 1
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 5
2010-03-10 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI 10
2010-03-09 That's Debatable: The Social Media Edition 2

RSS Trademarks (17)

Date Title Comments
2010-06-23 A Natural Selection 1
2010-06-09 Marital Bliss for Hershey’s and Williams-Sonoma? 2
2010-06-08 HIGHLIGHTS FROM INTA 2010 1
2010-05-11 It’s all coming up daisies 1
2010-04-28 Menace to Society: Wanted for crimes against intellectual property 2
2010-04-21 Courtney Love declares herself dead. Trademark Office beats her to it by four years! 2
2010-04-20 “Words are very unnecessary” 6
2010-04-15 It’s the most wonderful time of the year: World Intellectual Property Day 0
2010-04-01 Is it really all about Me? The iCrusade continues. 1
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 1
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-02 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies 2
2010-02-08 iPad.NOTHING 2
2010-01-28 No Laughing Matter: The North Face vs. The South Butt 1
2010-01-08 Do Androids Dream of Intellectual Property Rights? 3
2009-12-08 Why Can't We All Just Get Along? 2
2009-11-20 Trademarking Personal Names 1

RSS Transportation & Transportation Services (1)

Date Title Comments
2010-06-30 Cameron flies Virgin 1

RSS Verbal Identity (103)

Date Title Comments
2010-07-26 Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag 1
2010-07-23 Etymology: If there’s an app for that, there’s a name for that 2
2010-07-13 App-tly Named: Five tips for naming your mobile app 1
2010-07-12 The name that changed the game: Wi-Fi celebrates 25 years 5
2010-07-06 Etymology: The meaning of value 1
2010-06-24 Name changes and changes in name only: Can a new name help clean an oil spill? 1
2010-06-23 A Natural Selection 1
2010-06-21 Etymology: Your verbal identity source 0
2010-06-21 Flickr Gets Itself an "E" 3
2010-06-16 Lions and Tigers and Brands – Oh My! 3
2010-06-09 Marital Bliss for Hershey’s and Williams-Sonoma? 2
2010-06-08 Hello, My Name is Harrah’s 7
2010-06-08 HIGHLIGHTS FROM INTA 2010 1
2010-05-28 The Name of the Game 2
2010-05-13 More than (just) words 1
2010-05-11 It’s all coming up daisies 1
2010-05-10 AriZona Iced Tea Profiles Itself 0
2010-05-10 The Psychology of Apology: Boeing Grows Up 0
2010-05-10 Are you a fanbassador? 2
2010-05-07 Infiniti and beyond 0
2010-05-06 Miracle Whip Refuses to Celebrate Cinco de Mayo 8
2010-05-05 Duane Reade: Just a little hip 6
2010-05-03 The Psychology of an Apology: BP struggling to get its message straight 5
2010-05-03 It’s Complicated: Turning the Tretorn Personality Outside In 6
2010-04-30 Life Imitating Art? 7
2010-04-30 What’s your type? 2
2010-04-29 Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think? 0
2010-04-28 Menace to Society: Wanted for crimes against intellectual property 2
2010-04-28 Name Brands: Keeping it Real...Again 4
2010-04-26 Enjoy Refreshing ethel's chocolate 2
2010-04-23 Name Brands: Keeping it Real, Part 2 1
2010-04-22 The One and Only WD-40 2
2010-04-22 The Psychology of Apology: Starbucks Will Help You Find Another Bathroom 2
2010-04-22 “What kind of girl do you think I am?” 2
2010-04-21 Courtney Love declares herself dead. Trademark Office beats her to it by four years! 2
2010-04-21 Another Effen Vodka 1
2010-04-20 Does Audi’s Truth in Engineering Yield Truth in Advertising? 6
2010-04-20 “Words are very unnecessary” 6
2010-04-20 Name Brands: Keeping it Real 7
2010-04-20 Thinking inside the brand: Brand extensions that work 3
2010-04-19 Gadgetmania! Rumors swirl over next-gen iPhone 5
2010-04-19 Don't Jump 1
2010-04-19 Perhaps it’s time for metal bands to start using different typefaces? 8
2010-04-16 The Psychology of Apology: The Best Way to Say You’re Sorry 2
2010-04-16 Naming Trends 2010: A look forward (not back) 0
2010-04-16 A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name 5
2010-04-15 INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME 3
2010-04-15 It’s the most wonderful time of the year: World Intellectual Property Day 0
2010-04-08 The Land Branding Forgot 3
2010-04-06 Can you smell that? What’s hot and what’s not in fragrance naming 7
2010-04-01 Topeka, Google? Happy April Fools 2
2010-04-01 Is it really all about Me? The iCrusade continues. 1
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 5
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 2
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 1
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-03-12 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause 1
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-09 Cottonelle debates toilet manners 5
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-03-05 Get down: how depression helps you think 3
2010-03-05 Naming News: How much can we l-l-love lululemon? 2
2010-03-04 TO MAN UP IS TO BRAND UP 1
2010-03-02 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies 2
2010-03-01 Name Brands: Calling a Spade a Spade 2
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-19 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World 5
2010-02-19 First Toyota, Now Tiger: When Brands Say They’re Sorry 0
2010-02-18 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys 1
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 11
2010-02-14 Naming News: For the love of it all 2
2010-02-12 The SEO Dating Game 3
2010-02-12 My Virgin ears: Brand Voice and Messaging where you least expect it 6
2010-02-12 Comcast's Mid-Life Crisis 3
2010-02-10 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience 4
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-09 Searching for Meaning in Google's Super Bowl Spot 4
2010-02-05 Naming News: It's all up in the air 1
2010-01-29 Breaking News! The iPad Causes Worldwide Giggles 11
2009-12-23 Brand names: a look back at 2009 4
2009-11-20 Trademarking Personal Names 1
2009-11-20 Linguistics Demystified for Brands: late stage essentials 1
2009-11-18 Linguistics & Suri Cruise 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-10-23 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract 3
2009-10-14 Linguistics Demystified for Brands: creating coined names 0
2009-10-12 Common Naming Mistake #10 - ending the verbal identity process at a name 1
2009-10-08 Common Naming Mistake #9 - keeping names that are no longer relevant 0
2009-10-06 Linguistics Demystified for Brands: choosing or creating a name 0
2009-10-05 Common Naming Mistake #8 - thinking everything needs a name 2
2009-09-29 Toyota and name recognition 3
2009-09-28 Common Naming Mistake #7 - choosing names subjectively 0
2009-09-25 Linguistics Demystified for Brands 1
2009-09-10 Common Naming Mistake #6 - Linguistics 2
2009-09-09 More about trademarks 0
2009-09-01 Common Naming Mistake #5 - Trademarking 0
2009-07-30 Common Naming Mistake #4 0
2009-07-10 Common Naming Mistake #3 0
2009-06-24 Common Naming Mistake #2 0
2009-06-19 Common Naming Mistakes 2
2009-06-05 Interbrand names Microsoft's new search engine Bing! 10

RSS Verbal Identity News (46)

Date Title Comments
2010-07-26 Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag 1
2010-07-23 Etymology: If there’s an app for that, there’s a name for that 2
2010-07-12 The name that changed the game: Wi-Fi celebrates 25 years 5
2010-07-06 Etymology: The meaning of value 1
2010-06-21 Etymology: Your verbal identity source 0
2010-05-13 More than (just) words 1
2010-05-10 AriZona Iced Tea Profiles Itself 0
2010-05-10 The Psychology of Apology: Boeing Grows Up 0
2010-05-10 Are you a fanbassador? 2
2010-05-06 Miracle Whip Refuses to Celebrate Cinco de Mayo 8
2010-05-05 Duane Reade: Just a little hip 6
2010-05-03 The Psychology of an Apology: BP struggling to get its message straight 5
2010-05-03 It’s Complicated: Turning the Tretorn Personality Outside In 6
2010-04-30 Life Imitating Art? 7
2010-04-30 What’s your type? 2
2010-04-29 Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think? 0
2010-04-26 Enjoy Refreshing ethel's chocolate 2
2010-04-22 The Psychology of Apology: Starbucks Will Help You Find Another Bathroom 2
2010-04-22 “What kind of girl do you think I am?” 2
2010-04-20 Does Audi’s Truth in Engineering Yield Truth in Advertising? 6
2010-04-19 Gadgetmania! Rumors swirl over next-gen iPhone 5
2010-04-16 The Psychology of Apology: The Best Way to Say You’re Sorry 2
2010-04-15 INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME 3
2010-04-08 The Land Branding Forgot 3
2010-04-01 Topeka, Google? Happy April Fools 2
2010-04-01 Is it really all about Me? The iCrusade continues. 1
2010-04-01 GM's last Volt of hope 2
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 5
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 2
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-12 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause 1
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-09 Cottonelle debates toilet manners 5
2010-03-05 Get down: how depression helps you think 3
2010-03-04 TO MAN UP IS TO BRAND UP 1
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-19 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World 5
2010-02-19 First Toyota, Now Tiger: When Brands Say They’re Sorry 0
2010-02-18 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys 1
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 11
2010-02-14 Naming News: For the love of it all 2
2010-02-12 My Virgin ears: Brand Voice and Messaging where you least expect it 6
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-05 Naming News: It's all up in the air 1

RSS Viral marketing (1)

Date Title Comments
2010-05-27 You Got Iced: The Saga Continues 1

Uncategorized (3)

Date Title Comments
2009-07-28 A GOLDEN ANNIVERSARY 0
2009-06-12 Distribuidores todopoderosos 0
2009-05-19 Las Marcas Están Conectadas 0

Total

267 posts
491 comments